The Online MLM Blueprint

If you are promoting your MLM online, you have two major things to accomplish: getting traffic to your site, and then converting that traffic from a (targeted) prospect to a lead to a friend, and then to a customer or business partner. What I want to discuss right now is how to generate targeted traffic, and you can learn more about converting that traffic at my website listed below.

The way I always break this down in my own brain is that you basically have two methods: free traffic (via links from webpages, friends in social networks, or “organic” natural search results), or paid traffic (generally through pay per click search engines like Google’s Adwords program, but also including things like e-zine ads, paid classifieds, or buying leads or traffic directly).

Free traffic is free monetarily, but of course there is still the cost of your time in generating this flow of traffic. The time here is, when you really break it down, writing (or creating content in some form), and then distributing that strategically around the internet. I refer to that concept as being an “information architect”, and producing good content while knowing exactly where to place it (using social web 2.0 sites) strategically to get the biggest bang for your time spent is both a science and an art. I’ll be producing an in depth free report in the near future that details this process and outlines an exact strategy, plus I’ll throw in some great tips that not many people know that will put you ahead of the game.

Of course, using ezinearticles.com itself is part of the strategy, but this needs to be done in a specific manner in order to get the full value of the process. Additionally, using other, what I refer to as “community publishing” sites, is another important component to the process. If you are strategic in how you go about creating “lenses” in squidoo.com or “hubs” on hubpages.com, and link them properly, you can be propelled in rankings quickly. If you aren’t aware of this fact, this should wake you up to the possibilities: 2 out of the top 10 search results for “money” keyword phrases (that people pay 50 cents + per click on in adwords) now come from social media sites!

Additionally, you can create information in other formats, like pdf documents or reports, images, videos, or audio, and post them to specific social document sharing sites for added links back to you, as well as pre-sold, targeted traffic! How about making a video, stripping off the audio, and transcribing that into a pdf report, then repurposing into an article, and then posting all of that to the various media sharing sites like youtube, itunes, scribd, and docstoc?

And of course, there is social book-marking and social networking sites like facebook, as well as micro-blogging sites like Twitter. Not only that, but you can make friends in our market, MLM, at places like youtube. Grow your friend list aggressively and strategically, focus on adding value to them, and watch your business grow! And, if you aren’t using Twitter yet, you really need to start. I’ll be coming out with a separate Twitter report shortly, for free also, that you’ll find useful if you don’t know much about it yet. There really are a lot of cool things you can do with it that most people don’t know about yet. In my opinion, it is a new communication medium that will have a larger impact than e-mail, and there are only a few million people using it at last count!

In summary, there is tremendous potential for you to get free traffic and leads, if you apply yourself, focus on helping others, and learn the exact process of how to go about doing it. In my next article, I’ll discuss converting your traffic into friends, customers, and business partners.

If you enjoyed this post, make sure you subscribe to my RSS feed!